CNN Business Arabic is a premier source of business, finance, and economic news, delivering data-driven insights and in-depth analysis to Arabic-speaking audiences worldwide. With a digital-first approach, the platform provides breaking news, podcasts, and exclusive interviews with key business figures.
Role Summary:
The Audience Engagement Analyst will analyze and optimize engagement strategies across digital platforms, ensuring audience interaction, retention, and satisfaction. The role involves monitoring audience behavior, content performance, and data trends to improve overall brand experience. The analyst will work closely with marketing, content, and product teams to provide actionable insights.
Key Responsibilities:
- Track website traffic, social media interactions, and email performance using tools like Google Analytics and CRM systems.
- Monitor user behavior trends to identify engagement patterns and enhance digital strategies.
- Provide data-driven insights and regular reports on content performance.
- Collaborate with marketing, content, and UX teams to refine strategies and improve user experience.
- Implement multi-channel engagement strategies, audience segmentation, and content personalization.
- Leverage AI, predictive analytics, and sentiment analysis to forecast trends and improve audience retention.
- Utilize A/B testing, Tableau, and Power BI for data visualization and optimization.
- Support newsroom and editorial teams with audience impact assessments and content strategy improvements.
- Implement strategies for cross-platform migration, zero-party data collection, and personalized audience engagement.
Role Requirements:
- Bachelor’s degree in economics, business administration, journalism, communication, or related fields.
- 10+ years of experience in media organizations.
- 5+ years in editorial leadership roles.
- Fluency in Arabic and English, with superior editorial skills.
- Strong knowledge of energy, commodities, and financial industries, including Arabic terminology.
- Deep understanding of regional economic trends.
- Expertise in social media audience engagement.
- Knowledge of multimedia and infographic production.
This role is ideal for a data-driven professional with a strong background in audience analytics and content strategy within media organizations.
For further details or application please see CNN’s original post.
